Ad Concepts - Fall 2020

For this brief the client was Spotify, and the problem was traditional commuting has declined in many parts of the world due to stay-at-home orders and an increase in white-collar workers working from home. Therefore the proposed solution in this brief was the show how Your Daily Drive can play a role in a car, beyond the daily commute to work. My concept was to use iconic scenes from movies featuring high octane car stunts but have the main characters “Set the Mood” with Spotify to change the tone of the scene completely.