Design 4, Fall 2020
For this assignment I was given the client, Cotton On, and was tasked with creating a set of Environmental Design rebranding elements including an exterior piece, an interior piece, and 2 extensions such as shopping bag, takeout bag, product packaging, menu, etc. I was inspired by imagery of the longboarding & surfing lifestyle from Melbourne. I chose to pursue this look and feel because there was a direct geographic tie to the origins of Cotton On. My designs incorporated imagery that represented the ocean and longboarding and I used a contemporary graphic style to execute this. I wanted to keep the reds that Cotton On uses for their current colors, but I used various monochromatic shades to expand the palette.